Wellington Factory was founded in 2019 by Danika Murphy in Bondi Beach, Australia. 
Wellington Factory aims to deliver effortless clothing that exudes femininity and minimalist ease. 
By avoiding seasonal trends, the brand instead focuses on directional wardrobe mainstays based on how Danika herself likes to dress. 
Wellington Factory is inspired by the Modern Woman, and with a clear perspective on design, the brand ultimately seeks to offer a well-curated wardrobe which can be worn season after season.