About

Wellington Factory was founded in 2019 by Danika Murphy in Bondi Beach, Australia. 
WF aims to deliver effortless clothing that exudes femininity and minimalist ease. 
We avoid seasonal trends and instead focus on directional wardrobe mainstays based on how Danika herself likes to dress. 
Wellington Factory is inspired by the Modern Woman, and with a clear perspective on design, WF ultimately seeks to offer a well-curated wardrobe which can be worn season after season.